Full-stack Shopify & AI commerce

Storefronts that load fast, and sell smarter.

Six years, 200+ merchants. I build, fix, and scale Shopify stores — and the AI that turns browsers into buyers.

200+ merchants
6+ years
100+ projects
3 published apps

This page — Lighthouse 100 · ~0.4s load · built the way your store should be.

AI commerce

The store that thinks
for your shopper.

I build and integrate the AI features top brands use to sell more per visit — not chatbots bolted on, but real buying help at the moment of decision.

01

AI Stylist

A personal stylist on every product page — complete-the-look outfits picked for each shopper. Lifts average order value.

↑ AOV · cross-sell
02

AI Size Suggestion

Ends the guesswork at checkout. Recommends the right fit from a few answers, so shoppers buy with confidence — and send less back.

↓ returns · ↑ confidence
03

AI Virtual Try-On

See it on, before they buy. Turns "not sure" into add-to-cart and gives your PDP the kind of moment shoppers screenshot and share.

↑ add-to-cart · engagement

Also: AI search & discovery · smart recommendations · AI-written product content & SEO · support copilots

Selected work

Three problems.
Three numbers that moved.

A Ma Maniere storefront ↗ a-ma-maniere.com

Speed · Shopify Plus

A Ma Maniere

A premium sneaker boutique heavy with imagery and third-party scripts — launch-day spikes dragged mobile load times and bled conversions.

  • Rebuilt the critical rendering path; deferred and trimmed third-party scripts
  • Optimized imagery, fonts, and theme Liquid for launch-scale traffic
  • Localized checkout with Translate & Adapt across markets
2.1s
mobile load — 4.8s → 2.7s*
Industry
Footwear
Scope
Speed · Plus
Byrna storefront ↗ byrna.com

Conversion · CRO

Byrna

High-intent traffic, but the path from product page to checkout leaked buyers — weak cart UX and no urgency at the moments that decide the sale.

  • Custom slide-cart with free-shipping bar and scarcity timers
  • Tightened the PDP → cart → checkout flow and mobile UX
  • A/B-informed layout and discount-in-cart logic
32%
conversion lift after CRO*
Industry
Consumer safety
Scope
CRO · Cart
Social Status storefront ↗ socialstatuspgh.com

AI shopping · Discovery

Social Status

A deep catalog where shoppers struggled to find the right pair fast — browsing fatigue before they ever reached add-to-cart.

  • AI-powered product discovery and personalized recommendations
  • Smart sub-category navigation and collection logic
  • Merchandising surfaced to intent, not just recency
24%
add-to-cart with AI discovery*
Industry
Streetwear
Scope
AI · Discovery

* PLACEHOLDER figures — swap in your real numbers before launch.

More work

Stores, apps, and the plumbing behind them.

Storefronts

  • APB
  • Galt Sand
  • AfterShock PC
  • Boxo
  • Maxstore
  • The Golden Secrets
  • In10sity
  • Hubman & ChubGirl

Apps built

  • Hold Order — custom app
  • WIP.LY — AI blog & SEO
  • SAPP Quora Pixel
  • SAPP Subscriptions
  • B2B pricing
  • Product bundler

Custom builds

  • Slide cart
  • Scarcity timer
  • Free-shipping bar
  • Custom shipping
  • Discount-in-cart
  • Email deliverability

View the full archive — 30+ projects →

The story

I loved commerce
before it was my job.

I don't treat your store like a ticket. I treat it like mine — because I've been on your side of it.

Shafi Imam
  1. 2020

    It started with a degree — and an obsession.

    I finished my CS degree with one thing pulling at me harder than the rest: e-commerce. The mix of technology and the way people buy. For my capstone, I built a complete, custom e-commerce system on a mid-to-large-scale architecture — not a toy, a real one.

  2. 2021

    Then I ran my own store.

    I started my own e-commerce business. I felt every part of it — the late-night fixes, the sale that doesn't come, the small change that suddenly works. That's when it stopped being theory. I understood what merchants actually feel, because I was one.

  3. Then

    I went all-in on Shopify.

    I joined a Shopify company and went deep as a full-stack developer — themes, apps, the whole ecosystem, living in the docs. Shopify became the craft I chose to master, because it's where the brands I care about actually live.

  4. Now

    200+ merchants, 6+ years, still obsessed.

    Theme development, app integrations, custom apps, customer flows, AI integration — for more than 200 Shopify merchants and counting. Every store I touch, I want it faster, smarter, and selling more than the day I found it. That part never got old.

What I do

Services

One partner for the whole store — design, speed, headless, custom apps, and AI.

Design & build

Theme development, Figma-to-store, landing pages, and page-builder work that ships pixel-clean.

Speed & CRO

Performance, Core Web Vitals, and conversion work on the paths that actually make money.

Headless & Plus

Hydrogen, Next.js storefronts, and complex Shopify Plus builds with custom Liquid and Flow.

AI integration

Stylist, size, virtual try-on, search and recommendations — the AI that sells for you.

Apps & integrations

Public and custom apps, subscriptions, third-party APIs, and the glue that ties it together.

Not sure what you need?

Start with a free 5-minute audit. I'll name the one thing worth fixing first.

Book the audit →

How it works

Four steps.
No black box.

  1. 01

    Audit

    A free 5-minute teardown of your store — speed, UX, and the leaks costing you sales.

    Free · 5 min
  2. 02

    Plan

    A short, prioritized scope. You see exactly what I'll do, why, and what it's worth.

    Fixed scope
  3. 03

    Build

    Clean, tested work on a staging theme. Clear updates. No surprises, no guesswork.

    Staging first
  4. 04

    Optimize

    Measure against the numbers we set, then tune. Ongoing support if you want it.

    Measured

Testimonials

In their words.

100% Job Success · Top Rated Plus (top 3%) on Upwork · $100K+ earned across 65 jobs and 3,700+ hours.

Start here

Get a free 5-minute
store audit.

Send me your store URL. I'll reply with the single highest-impact fix — no pitch, no obligation. If it's a fit, we talk next steps.

Email my store URL Hire me on Upwork