AI Stylist
A personal stylist on every product page — complete-the-look outfits picked for each shopper. Lifts average order value.
↑ AOV · cross-sellFull-stack Shopify & AI commerce
Six years, 200+ merchants. I build, fix, and scale Shopify stores — and the AI that turns browsers into buyers.
This page — Lighthouse 100 · ~0.4s load · built the way your store should be.
AI commerce
I build and integrate the AI features top brands use to sell more per visit — not chatbots bolted on, but real buying help at the moment of decision.
A personal stylist on every product page — complete-the-look outfits picked for each shopper. Lifts average order value.
↑ AOV · cross-sellEnds the guesswork at checkout. Recommends the right fit from a few answers, so shoppers buy with confidence — and send less back.
↓ returns · ↑ confidenceSee it on, before they buy. Turns "not sure" into add-to-cart and gives your PDP the kind of moment shoppers screenshot and share.
↑ add-to-cart · engagementAlso: AI search & discovery · smart recommendations · AI-written product content & SEO · support copilots
Selected work
↗ a-ma-maniere.com
Speed · Shopify Plus
A premium sneaker boutique heavy with imagery and third-party scripts — launch-day spikes dragged mobile load times and bled conversions.
↗ byrna.com
Conversion · CRO
High-intent traffic, but the path from product page to checkout leaked buyers — weak cart UX and no urgency at the moments that decide the sale.
↗ socialstatuspgh.com
AI shopping · Discovery
A deep catalog where shoppers struggled to find the right pair fast — browsing fatigue before they ever reached add-to-cart.
* PLACEHOLDER figures — swap in your real numbers before launch.
More work
Storefronts
Apps built
Custom builds
The story
I don't treat your store like a ticket. I treat it like mine — because I've been on your side of it.
I finished my CS degree with one thing pulling at me harder than the rest: e-commerce. The mix of technology and the way people buy. For my capstone, I built a complete, custom e-commerce system on a mid-to-large-scale architecture — not a toy, a real one.
I started my own e-commerce business. I felt every part of it — the late-night fixes, the sale that doesn't come, the small change that suddenly works. That's when it stopped being theory. I understood what merchants actually feel, because I was one.
I joined a Shopify company and went deep as a full-stack developer — themes, apps, the whole ecosystem, living in the docs. Shopify became the craft I chose to master, because it's where the brands I care about actually live.
Theme development, app integrations, custom apps, customer flows, AI integration — for more than 200 Shopify merchants and counting. Every store I touch, I want it faster, smarter, and selling more than the day I found it. That part never got old.
What I do
One partner for the whole store — design, speed, headless, custom apps, and AI.
Theme development, Figma-to-store, landing pages, and page-builder work that ships pixel-clean.
Performance, Core Web Vitals, and conversion work on the paths that actually make money.
Hydrogen, Next.js storefronts, and complex Shopify Plus builds with custom Liquid and Flow.
Stylist, size, virtual try-on, search and recommendations — the AI that sells for you.
Public and custom apps, subscriptions, third-party APIs, and the glue that ties it together.
Start with a free 5-minute audit. I'll name the one thing worth fixing first.
Book the audit →How it works
A free 5-minute teardown of your store — speed, UX, and the leaks costing you sales.
A short, prioritized scope. You see exactly what I'll do, why, and what it's worth.
Clean, tested work on a staging theme. Clear updates. No surprises, no guesswork.
Measure against the numbers we set, then tune. Ongoing support if you want it.
Testimonials
100% Job Success · Top Rated Plus (top 3%) on Upwork · $100K+ earned across 65 jobs and 3,700+ hours.
Shah is a 10x Upwork freelancer. Seriously. He jumped on the phone with me and in 5 minutes my problem was solved — while other devs quoted me hours.
It was a delight working with Shah. His technical proficiency, dedication, and commitment to high-quality outcomes were clearly visible in every aspect of our project.
Professional, great communicator, and overall amazing to work with. Writes solid, structured code — clean and efficient. Goes above and beyond.
Shopify development expert. Pleasure to work with. Highly recommend and will use his services again.
Working with Shafi for the third time, and definitely not the last. He started immediately, delivered everything with high quality, and stayed flexible when adjustments were needed.
Start here
Send me your store URL. I'll reply with the single highest-impact fix — no pitch, no obligation. If it's a fit, we talk next steps.